Borr Drilling, a modern international drilling company, aims to integrate sustainability into its business. The first step in the journey towards sustainability was to create a separate sustainability report. The engaging report shares the sustainability ambitions with the company’s employees, clients, and investors.
For Borr Drilling, becoming more sustainable is an important goal. The company’s ambition is to be a sustainability leader among the offshore drilling community. For the coming years, a roadmap has been created with several key initiatives.
Creating a visually appealing sustainability report, with a clear message, is the first step in this journey towards sustainability. Until 2018, Borr Drilling’s sustainability report was part of the annual financial report. As Corporate Social Responsibility is such an important topic for Borr Drilling and its stakeholders, the aim for 2019 was to create a separate and appealing sustainability report. With this report, the company wants to engage its stakeholders in its sustainability ambitions and results. The company continued this trend with the sustainability report for 2020.
“I knew what I wanted to say, but I did not know how to present it.”Mark Masterson – Environmental Manager at Borr Drilling
Strategic kick-off & stakeholder analysis
To identify the CSR topics that are material for Borr Drilling, the project started with a strategic kick-off and stakeholder analysis workshop in London. This strategic workshop with Borr Drilling’s senior management provided input for the report and highlighted elements for the sustainability roadmap for the coming years.
“I knew what I wanted to say, but I did not know how to present it,” says Mark Masterson, Environmental Manager at Borr Drilling. “Through the Stakeholder Workshops and Report design sessions, Intire and Springfish guided us to produce a very professional Sustainably Report that exceeded expectations.”
Intire and its sister company Springfish worked closely together during the project. “Sustainability Reporting requires expertise from a wide range of disciplines. The sustainability consultants of Intire have in-depth knowledge of sustainability and integration, while the experts of Springfish focus on communication and design,” explains Wesley Schulte at Intire.
Building an engaging report
To ensure the sustainability report contains the topics relevant to Borr Drilling’s stakeholders, the report’s content plan is based on the outcome of the strategic workshop. “The stakeholder analysis is essential to ensure that all the important topics for stakeholders are included in the report. Based on this analysis, the content plan shows which topics should be visually highlighted in the design,” says Danielle Gruijs at Springfish.
The analysis showed that stakeholders were interested in various aspects of sustainability, therefore the content plan contained a different section for each sustainability topic. “I am pleased that the report consists of different sections; not just Environment, but People, Safety and Governance as well. This broader approach of sustainability is what we want to promote internally,” says Mark.
The first sustainability report over 2019 is used as a basis to expand the reporting structure in the coming years. “To keep the project efficient and effective, we used a pragmatic approach,” says Jacqueline Wissing at Springfish. “For example, we created the design for the 2019 report as an expansion of the existing corporate identity. For the report over 2020, we built onto this design.”
“Our investors want to know where Borr stands on sustainability. Our Sustainability Report clearly communicates this message.”Magnus Vaaler – CFO at Borr Drilling
Engaging investors on sustainability
The sustainability report has been published on Borr Drilling’s website and was attached to the press release with the financial results. “Our investors want to know where Borr stands on sustainability. Our Sustainability Report 2019 clearly communicates this message,” says Magnus Vaaler, CFO at Borr Drilling.
The international company is enthusiastic about the results. “I’m very pleased with the quality of the end report. The focus, layout, and set up of the report are good, as well as the level of what was included. The report is detailed, with clear elements, and well supplemented with good graphical support of what we wanted to communicate,” says Thomas Brun Sunde, QHSE Director at Borr Drilling.
The report is only the first step in the company’s sustainability journey. “This was Borr Drilling’s first venture into sustainability,” continues Thomas. “Intire and Springfish have helped us through the complete process. This approach resulted in a sustainability report that is engaging and visually striking, and a clear insight into the topics that are material to our stakeholders. The report offers our employees and stakeholders clear information on our sustainability performance and ambition.”
The roadmap with key initiatives for the coming years is clear and included in the report. The company believes strongly in its sustainability ambitions. As Mark says: “Elements such as the safety and environmental procedures are fully integrated into our operational procedures.”
Looking for an appealing sustainability report for your organization?
Let’s start this journey together. To create an appealing report, we work closely together with our sister organization Springfish, which specializes in content & design. Want to know more about how our pragmatic approach leads to an appealing result? Contact Wesley and discover the possibilities.
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